I've been leading digital product transformation and evolution for 25 years.

2020 - 2024 : FARM CREDIT SERVICES OF AMERICA

As Senior Vice President of Digital Strategy, oversaw digital products and services, experience design, and digital partnerships, guiding the company’s digital transformation with hundreds of millions in loans being driven through the digital channel and billions in partner distribution channels.

2019 - 2020 : TD AMERITRADE'S INNOVATION INCUBATOR

As a Co-Founder and UX Lead, uncovered new business and product opportunities within the alternative investment space through the utilization of a 'lean startup' innovation framework.

2017 - 2018 : PRIVATE DEFENSE & SPACE CONTRACTOR

Led the experience design and product management disciplines in the definition of an enterprise product lifecycle management program.

2016 : MB FINANCIAL

Oversaw the discovery, design, and build efforts for the .com redesign including user research, nav map architecture & wireframes, and designing the new 'look-and-feel' to evolve their digital footprint utilizing Sitecore.

2016 : STATE FARM

Facilitated ideation workshops with the Innovation Team to uncover new product opportunities which included guidance of a build, measure, learn framework for a Native Mobile MVP.

2015 : ABBVIE

Led a digital audit of the existing .com property to identify areas of opportunity, challenges, and potential reuse to transform the site to a responsive solution.

2014 - 2015 : ALLSTATE

Guided the product lifecycle via experience research and design through co-design sessions, ethnographic research, interaction design and visual design across web and native mobile.

2012 - 2013 : ANIXTER

Created a Strategic Roadmap and led an experience design team to deliver an enterprise-wide order entry application.

2012 - 2013 : UL

Crafted the strategic direction and design for a supply chain portal (SaaS) managing the safety regulations for the delivery process of 1.5 billion toys on annual basis.

2011 : SENTRY INSURANCE

Evangelized the value of experience design and led internal teams in the evolution of their strategic roadmap and delivery of digital products.

2010 - 2011 : ALLSTATE

Performed competitive analysis and conducted a heuristic audit of their mobile product suite driving new opportunties and refined success metrics.

2010 : OFFICEMAX

Redefined the user experience for key segments of the B2B web site and led the design efforts for the Order Online-Pickup in Store Program, Reward Program, and Resource Center Microsites.

2009 : WALGREENS

Focused on interaction design to enhance the order status experience and support the delivery of the new Order Online-Pickup in Store offering.

2008 - 2010 : ARGOSY UNIVERSITY

Defined an online reputation management strategy leveraging landing pages and social channels to deliver measurable cost per lead and cost per acquisition metrics.

2007 - 2008 : DeVRY UNIVERSITY

Evaluated Oracle Portal as a solution for the student finance web site and established a comprehensive current-to-future state roadmap.

2006 : PILLAR DATA SYSTEMS

Collaborated with management to generate use cases, navigation maps, wire frames, and content sets for the launch of their unified web portal (BEA/Interwoven).

2003 - 2006 : CVS/CAREMARK

Led the holistic digital transformation efforts across a myriad of mission critical initiatives for B2C and B2B utilizing IBM Portal and Stellent.

2002 - 2003 : NORTHERN TRUST

Defined an enterprise content management strategy leveraging Interwoven and Broadvsion to provide dynamic content delivery through a unified portal interface.

2000 - 2001 : ABN AMRO NA

Refined the business case and led the evolution of their Cash Management Offerings utilizing Broadvision.

1995 - 2000 : THE OLD DAYS

Led digital transformation and experience design efforts delivering digital solutions for clients including Morningstar, Hewitt, iExplore, Rush Medical Center, and others.