A little journey through the digital space via product, design, and innovation articles

The Experience IS the Product

What if you cannot touch or feel your product? What if your product is more than a product? What if your product is the experience itself?

The Fusion Phenomenon

The case for the unification of product strategy and UX strategy - what he calls the fusion phenomenon.

The Great Fallacy: I'm the CEO of the Product!

While a product manager should embody many traits of a CEO, they are - most emphatically - not the CEO of the product.

An illusion: ‘Product is the voice of the customer’

Discover why UX strategists, not just product managers, are the true 'empathy ambassadors' amplifying the voice of the customer.

UX MEETS AGILE

Can a user-centered design approach be integrated into an agile methodology?

Mobile Design & Heuristic Principles

Key Heuristic design principles are taken into account throughout a user-centered design approach...

Who is your audience?

Sounds like a simple question, but it actually doesn’t get taken into consideration nearly enough...

The User Experience Impact

Does User Experience Impact a Content Management Implementation?