PROJECT: SUPPLY CHAIN MANAGEMENT

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DELIVERING TOY SAFETY IN THE HAPPY MEAL

The world's largest chain of hamburger fast food restaurants, comprised of 48,000 restaurants, 1.7 million employees, and produced over $23 billion in annual revenue.

With operations in over 100 countries and nearly 68 million customers daily the ability to ensure product safety and consistency is a high priority. One facet of the organization was responsible for the distribution of nearly 1.5 billion toys annually and was required to monitor the lifecycle and maintain records of every action, test and document associated with each toy.

With dozens of raw material suppliers, multiple ad agencies, test labs and manufacturers, the ability to track product was challenging due to inconsistent applications and interfaces. Multiple systems were used and centralized data entry was non-existent.

Project: SUPPLY CHAIN MANAGEMENT

Client: MCDONALDS

Challenge

Limited visibility into the product lifecycle

Inability to perform corrective action in a timely manner

Redundant data entry leading to inaccurate information

Critical safety information outdated and insecure

01. RECOMMENDATION


1. Identify all touch-points globally, throughout the lifecycle from ideation to distribution

2. Define 'as-is' and 'to-be' processes to enable a digital transformation

3. Redesign enterprise applications and expose through a unified interface

4. Establish dashboard monitoring for rapid response and lifecycle transparency

02. Results


1. Increased traceability from raw material suppliers to distribution

2. Reduced errors and inaccurate data

3. Established common interaction patterns throughout lifecycle

4. Secured critical safety information and documentation