ECMS WITHIN THE DIGITAL ECOSYSTEM
A global financial leader providing asset management, fiduciary, banking, asset servicing and fund administration solutions.
A Financial Holding Company headquartered in North America and serving clients in more than 40 countries with nearly two dozen international locations from Europe to the Asia-Pacific region.
With $5.6 trillion in assets under custody, the company has significant challenges distributing content to employees and customers. With a strong focus on digital solutions, the organization established a charter to improve the creation, management and distribution of content within application-based offerings and marketing-focused properties.
01. RECOMMENDATION
1. Implement an Enterprise CMS to support the five facets of content management
2. Create a meta data strategy to enable dynamic and easily accessible content
3. Design dynamic content aggregation to enable separation of content and presentation layers
4. Establish a user-based personalization model to support relevant content delivery
02. Results
1. Delivery of a personalized solution leveraging portal and content management capabilities
2. Improved user-focused content and data across applications and web properties
3. Enhanced publishing model for create once, publish anywhere methodology