PROJECT: ENTERPRISE CONTENT STRATEGY & MANAGEMENT

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ENABLING THE DELIVERY OF DIGITAL CONTENT

A North American insurance company founded in 1904 and offering personal and specialized business insurance across multiple industries.

An Insurance Mutual Company and its subsidiaries and affiliates offers a variety of insurance products, including personal auto, homeowners, and other property/casualty lines, as well as life policies and annuities.

This organization maintained a niche brand presence through a fragmented, marketing strategy via the web. Siloed business units independently managed web content and collaborated with IT for all site changes causing approval delays, limited speed-to-market, and site inconsistency.

Project: ENTERPRISE CONTENT STRATEGY & MANAGEMENT

Client: SENTRY INSURANCE

Challenge

Fragmented marketing strategy across the website

Inconsistent content creation, publishing and management across business silos

Latency in content delivery and approval

01. RECOMMENDATION


1. Implement an Enterprise CMS to support the five facets of content management

2. Craft and implement processes to reduce bottlenecks in content delivery

3. Create a meta data strategy to enable dynamic and easily accessible content

4. Design page templates providing visual consistency across the web site

02. Results


1. Delivery of a dynamic content management and delivery solution

2. Reduction in content lifecycle from creation to distribution

3. Consistent brand representation across the website

4. Improved content accessibility, single-source assets and content relationships