Phil Keiken
CLICK ARROWS TO THE RIGHT FOR PORTFOLIO
CHANGING THE ENVIRONMENT
An Environmental Certification Company helps manufacturers create -- and help buyers identify -- interior products and materials that have low chemical emissions, improving the quality of the air in which the products are used.
As the demand for healthier, more sustainable products continues to expand, consumers and building industry professionals increasingly demand substantiation of product sustainability claims and rely on trustworthy third-party certifiers to guide purchasing and specification decisions.
The strategy to consolidate three web sites into a unified hub led to a design research effort and discovery phase to conduct a cost/benefit analysis. As part of this phase we created models outlining personas, flows and preliminary interaction concepts to flesh out the idea. This focus on design research and business model validity generated insights and findings to measure success factors and establish the broader plan.
01. RECOMMENDATION
1. Craft a multiple digital property strategy through design of a comprehensive, seamless experience
2. Re-architect data presentation and taxonomy to identify dynamic behavior & relationships
3. Unify the brand footprint through integration of consistent design patterns
4. Design search, product display, faceted navigation and administration interaction models
02. Results
1. Identified key metrics and user avatars to guide the decision process
2. Established an interaction model to support the transition to a unified interface
3. Crafted a plan to deliver the solution and measure success