Phillip Keiken
Product Innovation & Experience Design
An executive leader driving digital transformation through experience design and innovation for companies such as Allstate, AbbVie, OfficeMax, Farm Credit, and others.
UNDERSTAND. DESIGN. CREATE. ENGAGE.
I have extensive experience consulting companies on creation of their Product Roadmap and Experience Design Ecosystem. In addition to strategic consulting, I have led the delivery of solutions through continuous discovery and design.
COLLABORATE. SYNTHESIZE. LEARN.
Seeking knowledge and maintaining a spirit of innovation is a foundation for design. In the continual quest for digital transformation, I collaborate with many entrepreneurs and thinkers in 1871, Chicago’s Incubator.
Strategy
Research
Design
Measure
Leading product and experience design for a variety of companies, my primary role was to guide the discovery, delivery, and innovation of digital solutions. Some of the organizations I advised include: State Farm, Bridgestone, ABN AMRO NA, McDonalds, CVS/Caremark, Walgreens, OfficeMax, Anixter and others.
The best user experience is one the user doesn't notice.
It all starts with an idea before crossing the digital divide.
Recent Articles
What does the world say about UX?
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.
Charles Mingus
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
Jakob Nielsen
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
SOME SUCCESS STORIES
